My Skills

 

  • Marketing
  • ​Communications
  • Public Relations
  • Entertainment
  • Project Management
  • Leadership
  • Strategic Development
  • Client Relations
  • Event Planning
  • Fundraising​
  • ​Training

executive director

Muscular Dystrophy Association of Southeast Louisiana

April Catarella

communications manager

The Einstein Group, Inc (Einstein Charter Schools)

director fan entertainment/marketing assistant

Montgomery Biscuits (Professional Sports Marketing, AA Affiliate Tampa Bay Rays)

Sept 2005 - Feb 2010

Executive Summary:  Responsible for creation and implementation of communications and marketing strategies for Charter Management Office and individual school locations 
​Communications – Create, implement and oversee internal and external communications with all stakeholders (including the general public, board members, staff, students and parents); assist in management of school partnerships;  oversee Einstein website including all updates and strategy; run public relations campaigns through traditional mediums and social media
Marketing – Coordinate Einstein’s online, print, radio and television footprint to leverage positive accomplishments and increase enrollment; head community outreach efforts; design internal and external materials including brochures, flyers, advertisements, newsletters, signage, etc…
Branding - Procure all promotional items, brand displays and school uniforms ensuring proper use of Einstein image; develop brand strategy within each individual school and Einstein management group
Operations – Report directly to Deputy CEO and CEO; assist as needed with school operations including testing and facilities management; manage annual advertising and promotional items budget

Executive Summary:  Oversaw all aspects of the Fan Experience and Community Relations as well as broad marketing department function including internal department communication.

Management – Responsible for recruitment, training and scheduling of 30 member game staff including control room, promotions and marketing interns
Fan Entertainment – Produced entertainment and created game schedule/timeline for 70 home games including managing talent/guest entertainers, scripting, graphics and video; oversaw development of promotions and promotional calendar including theme nights, act appearances and special events; serve as emcee, music coordinator and video production assistant
Community Relations – Proactively arranged community opportunities and grass roots marketing/
advertising opportunities for mascot, players and staff; oversaw review and creation of packages for in-kind donations; responsible for creation, monitoring, updating and management of team social network pages and community portion of team website Sales Liaison & Event Coordinator – Led Sales department in coordination and review of large events including pre-event planning, budgeting and execution; designed materials for sales initiatives including flyers, visual aids, emails and other needs; coordinated web automated sales force efforts by target and cycle focus
​General Marketing – Responsible for development and writing of yearly marketing plans and budgets; served as interim Media Relations Manager for team during two off-seasons including writing press releases,updating online team website and coordinating media partnerships

June 2010 - August 2015

November 2015 - present

Executive Summary:  Lead local MDA staff by spearheading fundraising programs and events, marketing, advertising and public relations to raise awareness in the New Orleans and Baton Rouge markets about MDA’s mission and services.
​Fundraising- Responsible for meeting annual financial goals of district with current net budget requirement of $1.2 million; increased donations/sponsorships of district by 5-12% annually ensuring an increased net outcome for each calendar year
Client Relations - Maximize fund development opportunities by seeking new partners and fostering relationships through direct contact with corporate sponsors, community organizations and MDA families Strategic Planning - Develop and implement strategic business plan ensuring achievement of income and health care services goals while reducing expenses and coaching team to meet planning objectives 
Advertising/Brand Management – Responsible for district social media pages including Facebook and Twitter, ensuring a consistent message and brand management of MDA’s mission; lead grass roots campaigns through email marketing, social media campaigns, PSAs, media partnerships and appearances  Event Planning – Coordinate event logistics, community outreach, participant involvement, media plans, organization goals and budget for over fifteen events a year including Muscle Walk, Muscle Team, Executive Lock-Ups, Fill The Boots, Shamrocks Against Dystrophy and MDA Summer Camp; serve as host and emcee for events
​Management - Responsible for recruitment, hiring and development of personnel, paid staff and volunteers while maintaining a climate that attracts, retains and motivates a diverse staff of top quality people

My Experience